We might not save the world,but we'll help the world save!

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We might not save the world, but we’ll help the world save!

Coming Soon

Subscribe to be alerted when the Nudge Saver app is available for download from the iTunes App Store.

  • This field is for validation purposes and should be left unchanged.

Media Room

Squirrels, savings, and science

We're nuts about 'nudging' – and here's why Squirrels (and the acorns they collect) have long been used as a metaphor for savings. These industrious little critters store up the nuts when there's plenty, ensuring they have an ample supply when...

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How will you spend this weekend?

When to say ‘no’ in a world screaming ‘yes’ An old poster for V energy drink carried the headline: Advertising = Hey You + Buy This. It’s not a bad summary of a lot of advertising, really. We are constantly presented with messages encouraging...

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How did this happen?

There’s a simple, but uncomfortable, answer Check out this picture. You’ll see a cracked iPhone screen and, if you look closely, a bandaged finger. If you’re able to read the Lemonade post on the screen, you’ll see the text to which I’m...

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